The all-new Gen VIII 2018 Toyota Camry has been infused with more character, performance, and style than ever before
Author: Chandan Basu Mallik
For Toyota Motor Corporation, it’s no secret that the Camry is an important volume model in the value chain not only in the US, but other markets like Middle East and Australia. Although, Toyota is known to be conservative when it comes to reinventing a successful recipe, but it seems that with the incoming Gen VIII Camry, the Japanese brand has gone beyond the conventional. Toyota has established the fact that the Camry is dependable and safe car and now wants to users to enjoy a more exciting and emotional character in the model series.
To do that, it has used the TNGA [Toyota New Global Architecture] concept which represents a completely new strategy to the way the company designs, engineers, and packages its vehicles. In terms of specifics, a new engine, transmission and GA-K platform are core to the incoming Camry.
The new platform has allowed both designers and engineers to meet their respective goals. While exterior designers carved out sportier looks on the new platform that makes use of more ultra high-strength steel and new molding techniques to increase structural rigidity, engineers stretched the wheelbase by 2in and lowered the car’s centre of gravity by redesigning the suspension hardware.
The face of the car is dominated by a two-piece grille comprised of flowing thin and thick treatments – key elements of the Camry’s “Keen Look” design philosophy. The bonnet is now lowered by 1.6in. The height of the car is lowered by over an inch and strong character lines around and along the body blend with the aggressive front and rear mudguards. As a result, the overall profile now produces a stance that is undoubtedly more aggressive than that of any Camry predecessor.
For occupants entering or getting out of the car, hip points have also been lowered. The interior has been completely redesigned and combines functionality, futuristic styling, and a high degree of personal space and craftsmanship. The driver is faces a sporty cockpit-type environment having gauges angled toward his or her direction. The dashboard gets new character line that flows down from the instrument cluster and bisects the central console. The design of the entire front console strikes a smooth connection between the ease of use of all controls/systems. Toyota say, highest grade of soft touch and premium materials have been used and the design approach utilizes a mix of tones and hues throughout a space rather than a strict colour profile. Interestingly both A- and C-pillars have been redesigned to offer better visibility from inside the cabin.
Unlike Camry competitors like the Chevrolet Malibu, Hyundai Sonata and Kia Optima who have turned to turbocharged four-cylinders as an engine upgrade options, Toyota will continue using normally-aspirated engines. The base engine is a new 2.5-litre four-cylinder engine mated to an eight-speed automatic transmission. This new generation engine focuses on higher torque, higher power and lower fuel consumption in total use range.
To achieve ride quality on par with premium luxury vehicles for this car, engineers have used innovative new double wishbone rear suspension system.
Among the many safety features on the 2018 Toyota Camry is standard Toyota Safety Sense P [TSS-P]. This multi-feature advanced active safety suite bundles cutting edge active safety technologies including Pre-Collision System with Pedestrian Detection [PCS w/PD], Full-Speed Range Dynamic Radar Cruise Control [DRCC], Lane Departure Alert with Steering Assist [LDA w/SA]; and Automatic High Beams [AHB]. Select models will also come with standard Blind Spot Monitor [BSM] with Rear Cross Traffic Alert [RCTA].
All 2018 Camry’s have 10 standard airbags and Toyota’s Star Safety System, which includes Enhanced Vehicle Stability Control, Traction Control, Electronic Brake-force Distribution, Brake Assist, Anti-lock Braking System, and Smart Stop Technology. All Camry’s also come equipped with a standard backup camera.
Depending on markets the Camry will again be available in several trim levels. The global Camry is produced in 10 locations around the world. Middle East destined cars will not come from Australia as Toyota has ceased production in that country permanently.