Mercedes-Benz Cars is consolidating all activities in connection with electric mobility under the new product brand EQ, and the Concept EQ gives a clear outlook onto a completely new generation of vehicles. Mercedes-Benz Cars plans to launch more than ten electric vehicles by 2025: in all segments from smart to large SUVs, with the company expecting the mix of EVs to be between 15 and 25%.
The EQ product brand is at the core of the corporate strategy for the mobility of the future, which is summarized under the acronym CASE. The four letters stand for the strategic pillars of connectivity (Connected), autonomous driving (Autonomous), flexible use (Shared & Services) and electric drive (Electric).
“Mercedes-Benz Cars is setting the strategic course for the production of electric vehicles within the global production network. In this way, we are taking advantage of the opportunities offered by electric mobility and are significantly limiting the required investment. We have invested worldwide at an early stage in flexibility and technical equipment with groundbreaking Industry 4.0 solutions. With our plants in Bremen, Rastatt and Sindelfingen as well as the smart plant in Hambach, France, we now have four competence centers for the production of electric vehicles,” states Markus Schäfer, Member of the Divisional Board of Management of Mercedes-Benz Cars, Production and Supply Chain Management.
All three German Mercedes-Benz car plants Bremen, Rastatt and Sindelfingen will play a key role for electric mobility in the global production network: They are competitive on a worldwide basis with regard to the production portfolio as well as innovation capability, and will offer the employees good prospects for the future.