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Polaris pulls the plug on Victory Motorcycles

victory motorcycles

In late 90s, Harley-Davidson’s only acknowledged rival to its metric cruisers was the arrival of American-made Victory Motorcycles. However, success for Victory wasn’t so easy and somewhere in-between its business that ran for 18 years, the product focus wasn’t so clear and sales started dwindling. Even a last-minute emphasis on performance didn’t change consumer perception. Sadly, for motorcycle enthusiasts, last month Victory’s corporate parent, Polaris Industries, announced it would be closing Victory Motorcycles. While the purchase of the Indian Motorcycles brand was the final nail in the coffin, the decision makers at Polaris say the business priority is to revive Indian.

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